If you’re reading this post then there’s a high chance you’re already a blogger yourself or a regular reader of blogs. Blogging is a great creative and therapeutic outlet and the benefits of blogging are numerous; it’s cathartic, a space for creativity and has also introduced me to so many wonderful people.
Whilst blogging is still just my hobby, it has had a profound impact on my experiences of looking for a job. Despite my 2.1 degree from the 2nd best university in the UK (we are clearly very proud of this) and the numerous sporting and academic activities listed on my CV, it is actually the small paragraph at the bottom of the second page that catches the eye of most interviewers. “Tell us a bit about your blog, what made you get in to blogging?” Having a blog and regularly blogging speaks volumes to recruiters and interviewers as it displays so many skills and attributes, so if it’s not already on your CV, here’s why it should be!
Whilst I’ve already acknowledged that blogging is a creative outlet for me, it can also act as a portfolio of work that you can show to interviewers to display your creative skills. Not only does it demonstrate your writing skills, there are also the photographs, post, site layouts and so many more facets that show your creative skillset to potential employers. This is particularly important for any job where creativity is an essential part of the job description. I’ve been looking at jobs in marketing and many of them list strong writing capabilities as a key attribute, what better than a digital collection of passionate writing to illustrate your skills?
Attention to Detail
Re-reading and editing posts is probably my least favourite part of the blogging process, however it is incredibly important to me that the quality of writing and content on my site is of the highest possible degree. Producing grammatically correct and accurate content illustrates to employers that you have an eye for detail and are able to produce quality pieces to a high standard.
The vast amount of time it takes to have a blog stands as testament to your organisational and planning skills. Most bloggers don’t simply pick up their laptop when they have a few minutes, bash out a post and that’s them done. Blogging requires a great deal of time, forcing you to plan ahead and manage your time wisely. It demonstrates an organisational ability which almost all job descriptions I have ever read have listed as a key requirement.
As well as demonstrating creativity, starting a blog requires initiative, a further attribute that is often discussed during interviews. Having the confidence to put yourself online and the drive to continue to post regularly, shows employers that you have the initiative and determination to start with a concept and follow it through.
Social Media Management
With an increasing number of jobs and industries turning towards digital channels to promote their products, social media is playing an ever growing role in business and marketing. Since we are now in 2019, it’s safe to say that almost everyone will have either a Facebook, Instagram, Twitter or Pinterest account, or all of the above! However it is the extra skills that you develop as a blogger that set you against other candidates. Scheduling platforms such as buffer and Hootsuite, co-ordinating a promotion plan and forward planning layouts are all tools used by most bloggers to increase their reach and reader base.
Most industries will require you to work with either clients or other businesses to achieve objectives, requiring strong lines of communication and often working to a brief. If you have been lucky enough to work with brands as part of your blog, then this is something you should definitely be mentioning in interviews. Whilst you may have worked with a make-up or fashion brand that has no relation to the job you are applying for, the skills you have gained from the experience are extremely attractive to employers and will impressive any interviewer.
Have you ever been asked about your blog in an interview? Please share in the comments if you have any other skills you’ve gained from blogging that would be beneficial in a job hunt! There is also the pinnable graphic at the bottom of the post if you want to save it for later and look back when you’re writing job applications or preparing for an interview!